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It also gave artists the freedom to choose when their new tracks should “go live” on Spotify.Īccording to the New York Times, music labels have signaled their disapproval of Spotify’s initiative through many ways, in the past. Spotify’s deals used to provide artists the freedom to license their songs to other streaming companies, like Apple Music and Amazon. Spotify offered two main advantages to independent artists: a bigger financial cut and ownership of their recordings. Spotify’s way of doing business has always garnered hostile reactions from many. Spotify bowing down to giant music labelsįor decades, music labels like Universal, Sony and Warner had controlled the way for artists to gain universal stardom in the music industry, which obviously came at a cost. This could be Spotify’s way of avoiding a conflicting scenario. As Distrokid supports cross-platform uploads, it would have caused an overlap and redundancy with Spotify’s own upload beta program. And all those who had used the Direct Upload Beta did have to use another distribution service to get their music on other platforms.”Īnother reason for this move could be that Spotify now wants to support its “ preferred” distribution partners – Distrokid (Spotify has a small investment in this company), Cdbaby and Emubands. In a statement to TechCrunch, Spotify states that, “There were a few hundred artists who had actually uploaded music to the beta, and a few hundred more that had been invited to the test but hadn’t yet uploaded. Spotify says that based on artist’s feedback, “The most impactful way we can improve the experience of delivering music to Spotify for as many artists and labels as possible, is to lean into the great work our distribution partners are already doing to serve the artist community.”Įven after uploading music to Spotify, artists still had to turn to other distribution tools for uploading their music on other streaming services. Spotify pleasing its distribution partners There are many speculations doing the rounds, on what might have led Spotify to take this decision of not supporting independent artists anymore, something for which Spotify has always been famous for. This is incredibly unfair to independent artists and an overall disappointment for many.